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On The Platter

Digital Branding

Digital Branding Strategy

Digital branding is a sum of all things digital. With more than a decade of experience in Social Media Marketing, I can provide you valuable inputs to ensure a complete sync between all your digital marketing activities.

Content Marketing

Hover Box Element

The quality of the content is the key difference between good and great. Add to that, the right strategy that optimises the usage of great content, and you get the magic formula for unparalleled success. Contact Yours Truly for the right elements and ingredients.

Creative Writing

Hover Box Element

The EREHWON Principle

While others say, “Think out of the box!”, I always say that there is no box at all. Creativity is infinite and cannot be contained within the proverbial box, and cannot be valued or quantified.

This is my EREHWON Principle.

Content Audit

Hover Box Element

Content is not mere c-o-n-t-e-n-t. It is a mix of language, emotions, thoughts, readability and the key element ‘connect’. Find out if your current content has all the elements in the right quantity. Get a content audit done and prepare a roadmap for future campaigns.

The Process

Questionnaire

The company or person has to fill a small questionnaire which has pointed questions about the business, competitors, audience, etc. This helps in understanding the dynamics of the company vis-a-vis the market.

Analysis

The answers provided in the questionnaire are then thoroughly analysed using industry-standard tools and services. The report thus generated is broken down into a particular format for a detailed discussion.

Research

The answers in the questionnaire and the analysis report are then meticulously researched. The idea is to understand what the market is and how the brand is positioned in the market. This is the first step towards a brand overhaul.

Brainstorm

Basis the report of the analysis and research, a roadmap is drawn up for the overhaul. Subsequently, a series of brainstorming meetings are held with the company/person to discuss the feasibility of the roadmap and it’s time for fruition.

Strategy

A solid strategy is drawn up after the brainstorming sessions. The strategy is all-encompassing and synergised between offline and online efforts across all decided platforms. This strategy is executed as per decided parameters and continuously monitored for performance.

Optimisation

The campaign is monitored rigorously and day-to-day activities are carried out as per schedule. Analysis of weekly results is done and minor tweaks to the campaign are made as required. These decisions are taken on-the-fly so that the momentum is not lost.

I am the + and the = in the Theory of Profitability

I am that catalyst, that reagent that starts a reaction and drives it to its logical end; ‘Profitability‘.

I am your friendly, neighborhood Content & Digital Marketing Consultant and blogger, based out of Gujarat. I am a firm believer in the fact that curiosity doesn’t always kill the cat! Au contraire spurs the growth of knowledge and the formula is very simple: 5W + 1H = K

Why. What. When. Where. Who. + How = Knowledge.

You can also call me by one of my other names, viz., The Bard, or The Vocabsmith, etc. These names are a result of being a curious learner, an accomplished poet, a voracious reader, and a “corridor singer.” I have done my schooling at one of the top schools in India, Shrimati Sulochanadevi Singhania School, Thane, and have studied commerce at S.I.E.S. College, Sion.

Oh! Did I mention that I am also a ‘Jack of all trades and master of all?

I started my career in I.T., with coding. From that, I moved into network security and worked as a programmer with reputed IT giants. Creativity, and ‘Tharoor-esque’ command over the English language, make me unique. When we speak languages, I have excellent control over Hindi, Gujarati, and Marathi too. Composing short jingles in these languages comes fairly easy to me.

Oh! DidI mention that I am a “Kishore Kumar Bhakt” and a walking encyclopedia on Kishore Kumar and R.D. Burman?

Want to know more? Find me on Facebook, Twitter, and Linkedin.

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